Explore nine adverse consequences of greenwashing, shedding light on its detrimental impact on businesses, credibility, and environmental responsibility. Greenwashing is the practice of making misleading or unsubstantiated claims about an…
In today’s business environment greenwashing is a primary pitfall in sustainability-related marketing and communication. The ongoing climate crisis, rising awareness, growing interest of stakeholders in companies, and current and forthcoming…
Sustainability communication has become an increasingly important aspect of communication and marketing for businesses in recent years. With the escalation and growing awareness about climate change, resource depletion, and income…
Sustainability communications is a fundamental element of corporate sustainability and spreads across disciplines such as marketing, public relations, stakeholder communication, and reporting. In this article we elaborate on 7 key…
Tässä artikkelissa käsittelemme viherpesua yleisellä tasolla. Tämä blogiartikkeli antaa sinulle työkaluja viherpesun tunnistamiseen ja sen välttämiseen yrityksesi vastuullisuusviestinnässä. Mitä viherpesu on? Englanninkielinen Cambridgen sanakirja määrittelee viherpesun näin “ihmisten johdattelu uskomaan,…